In higher educational landscape, many private universities are facing competition for having talented students; since quality in higher education is expected widely. Along with pedagogical activities, how higher education is being developed, from where it is executed and to what extent our graduating students are performing at their profession that are also significant issues. In this context, universities can emphasize on integrated marketing mix as mnemonic 8S. It is enormously needed for attracting one’s who help to retain the institution with fund generation and others who have a stake in the outcomes of private universities. 8S provides opportunities to communicate quality services in higher education for the overall success of university values. This study depicts the priority of different elements of 8S and finds correlation among different groups of respondents for conducting marketing activities of private universities in Bangladesh.