Abstract 'Missed calling'is an innovative way of communicating, growing in use among the 3
billion mobile users that exist today. Supported by caller identification facilities and built-in
address books that most mobile phones come equipped with, the practice allows mobile
users to pass on the cost of communication to others,. This has allowed many at the bottom
of the economic pyramid (or BOP) to fulfill a variety of communication needs at virtually no
cost. This paper explores the use of missed calling as a means of cost-minimization at the …