How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence for 13 campaigns in the United States
This report summarizes the available evidence for strategies used in large-scale, branded
marketing campaigns to promote healthy dietary behaviors to Americans between 1990 and
2016. An adapted health-branding framework guided the 3-step mixed-methods approach to
identify evidence for campaigns using a scoping review, comprehensive literature review,
and key-informant interviews (n= 11). Results show that industry, government, and
nongovernmental organizations supported 13 campaigns that used various health-branding …
marketing campaigns to promote healthy dietary behaviors to Americans between 1990 and
2016. An adapted health-branding framework guided the 3-step mixed-methods approach to
identify evidence for campaigns using a scoping review, comprehensive literature review,
and key-informant interviews (n= 11). Results show that industry, government, and
nongovernmental organizations supported 13 campaigns that used various health-branding …
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