Entrepreneurial cognition research, reflecting classic assumptions within cognitive science
more generally, has traditionally conceptualized cognition as static, disembodied and
individual. In this chapter, we outline a more dynamic, embodied and social perspective of
entrepreneurial cognition. This perspective focuses in particular on the formative role of
language in shaping the ideas of entrepreneurs and their attempts to gain a broader
understanding and recognition of a new venture from relevant stakeholders and resource …