Internet of Things (IoT) and named data network (NDN) are innovative technologies to meet up the future Internet requirements. NDN is considered as an enabling approach to improving data dissemination in IoT scenarios. NDN delivers in-network caching, which is the most prominent feature to provide fast data dissemination as compared to Internet protocol (IP)-based communication. The proper integration of caching placement strategies and replacement policies is the most suitable approach to support IoT networks. It can improve multicast communication which minimizes the delay in responding to IoT-based environments. Besides, these approaches are playing a most significant role in increasing the overall performance of NDN-based IoT networks. To this end, in this article, the challenges of NDN-IoT caching are identified with the aim to develop a new hybrid strategy for efficient data delivery. The proposed strategy is comparatively and extensively studied with NDN-IoT caching strategies through an extensive simulation in terms of average latency, cache hit ratio, and average stretch ratio. From the simulation findings, it is observed that the proposed hybrid strategy outperformed to achieve a higher caching performance of NDN-based IoT scenarios.