We discuss the development of predictive choice models that go beyond the random utility
model in its narrowest formulation. Such approaches incorporate several elements of
cognitive process that have been identified as important to the choice process, including
strong dependence on history and context, perception formation, and latent constraints. A
flexible and practical hybrid choice model is presented that integrates many types of discrete
choice modeling methods, draws on different types of data, and allows for flexible …

We discuss the development of predictive choice models that go beyond the random utility
model in its narrowest formulation. Such approaches incorporate several elements of
cognitive process that have been identified as important to the choice process, including
strong dependence on history and context, perception formation, and latent constraints. A
flexible and practical hybrid choice model is presented that integrates many types of discrete
choice modeling methods, draws on different types of data, and allows for flexible …