Information and communication technologies (ICTs) are been increasingly used in sports over the past decades, especially in professional football, with the goal of enhancing preparation and improve the athletes’ performance. Training programs, however, are not accessible for young and amateur athletes. Most of the systems available, don’t have learning skills to adjust, develop and find new suggestions for training, specifically designed for each athlete. In this paper we present the Smart Coach architecture and user adaptation model and describe our hybrid recommendation system to help the development of young athletes. It simplifies the relationship between the team’s technical staff leaders and their young athletes, enhancing the counselling of the young person and their development as an athlete. The system allows performance evaluation for young athletes utilizing various measurements. The match information is captured intuitively and adaptively by acquaintances, relatives and staff, using a comfortable smartphone interface.