[PDF][PDF] INFORMATION EXPOSURE, CONSUMPTION, LIFESTYLE, AND INCLINATION TOWARDS BEHAVIOUR CHANGE DURING THE COVID-19 PANDEMIC

LC Ching, H Hasan, MA Omar, N Salleh… - Asian Journal of …, 2022 - scholar.archive.org
Asian Journal of Applied Communication (AJAC), 2022scholar.archive.org
This study focused on the role of information exposure, information consumption and
individual lifestyle on the inclination towards behaviour change during the Covid-19
pandemic. During the pandemic, the number of individuals who breached the pre-
determined SOP meant to curb the virus transmission kept on increasing even though the
government had repeatedly reminded the citizen through various means of communication.
This study aimed to answer,(i) what are the types of information exposure that would affect …
Abstract
This study focused on the role of information exposure, information consumption and individual lifestyle on the inclination towards behaviour change during the Covid-19 pandemic. During the pandemic, the number of individuals who breached the pre-determined SOP meant to curb the virus transmission kept on increasing even though the government had repeatedly reminded the citizen through various means of communication. This study aimed to answer,(i) what are the types of information exposure that would affect individual inclination towards behaviour change;(ii) what levels of information consumption would affect individual inclination towards behaviour change; and (iii) what types of lifestyles which would affect individual inclination towards behaviour change. An online survey through Google form was administered for a period of 30 days and the survey received 419 responses. Descriptive and correlation analysis were conducted. The findings showed that individuals who practised
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