In today’s banking world, banks are shifting from a product-oriented approach to a customer-oriented approach. Both public and private banks adopted competitive and customer oriented approach in order to satisfy their customers. Banks are using E-CRM practices to carry out their transactions and to communicate with their customers. This research is an attempt to study the E-CRM practices in public and private banks of selected cities of Rajasthan and to analyze its impact on customer satisfaction. Purposive sampling is used to collect the data from consumers who have experienced E-CRM practices of these banks. Structured Questionnaire is distributed to the customers of public and private banks in selected cites of Rajasthan. Responses are collected based on five point Likert scale. This study may provide the banking industry an insight in successful implementation the E-CRM practices which leads to customer satisfaction.