Impact of a mediating role of repurchase intentions on customer retention

M Ambrož, B Lotrič - Promet-Traffic&Transportation, 2009 - hrcak.srce.hr
Sažetak Research in the area of packaged tour services, provided by the national and
foreign tour operators has concentrated on mutual relationships among tourist-perceived
service quality, satisfaction and repurchase intentions. However, little research in this
domain has been done to explain the impact of repurchase intentions of experienced
tourists on the relation between perceived quality of service and their satisfaction. This
model was tested using substantial data set of experienced tourists with time span of three …

[引用][C] Impact of a mediating role of repurchase intentions on customer retention, Promet–Traffic &Transportation 21 (5): 341–348

M Ambrož, B Lotrič - Go to original source, 2009
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