Impact of halal labeling on brand image on cosmetic product
F Lestari, L Ritia, IN Riandika… - 2020 IEEE International …, 2020 - ieeexplore.ieee.org
Indonesia has the largest number of Muslims in the world. Consequently, the halal product
market has a high demand from customers. In addition, Halal Brand image is one of the
company's strategies to attract many consumers. The purpose of this study is to measure the
impact of halal labeling on brand image. The case study of this research was conducted in
Indonesia by making cosmetic products that have halal labeling. This research used
quantitative methods with a structural equation modeling approach and has 200 sample …
market has a high demand from customers. In addition, Halal Brand image is one of the
company's strategies to attract many consumers. The purpose of this study is to measure the
impact of halal labeling on brand image. The case study of this research was conducted in
Indonesia by making cosmetic products that have halal labeling. This research used
quantitative methods with a structural equation modeling approach and has 200 sample …
[PDF][PDF] Impact of Halal Labeling on Brand Image on Cosmetic Product (Hasil Check Similarity)
F Lestari - 2021 - repository.uin-suska.ac.id
Indonesia has the largest number of Muslims in the world. Consequently, the halal product
market has a high demand from customers. In addition, Halal Brand image is one of the
company's strategies to attract many consumers. The purpose of this study is to measure the
impact of halal labeling on brand image. The case study of this research was conducted in
Indonesia by making cosmetic products that have halal labeling. This research used
quantitative methods with a structural equation modeling approach and has 200 sample …
market has a high demand from customers. In addition, Halal Brand image is one of the
company's strategies to attract many consumers. The purpose of this study is to measure the
impact of halal labeling on brand image. The case study of this research was conducted in
Indonesia by making cosmetic products that have halal labeling. This research used
quantitative methods with a structural equation modeling approach and has 200 sample …
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