Organic farming is one of the most developed and accepted production systems from the
aspect of sustainability. In this study, the Hungarian organic market was segmented on the
basis of attitude-relating motivations of organic food purchasing. A descriptive statistic was
used for the whole sample, and factor and cluster analysis was applied to segment the
organic consumers. A sample of 247 questionnaires was processed to investigate the
behavior and characteristics of Hungarian organic food consumers. Our aim was to explore …