In the crossfire: Multinational companies and consumer boycotts
W Shi, J Wei - China Economic Review, 2023 - Elsevier
Multinational firms face challenges as geopolitical tensions are rising when stakeholders
may have divergent views on contentious issues. Sharply different attitudes toward the
proposed extradition law by the Hong Kong SAR Government in 2019 and related issues
were observed among some residents in mainland China and Hong Kong. While firms such
as Cathay Pacific Airways expressed support of the government, it was perceived by some
of its customers in mainland China that the firm was hostile to them due to the views …
may have divergent views on contentious issues. Sharply different attitudes toward the
proposed extradition law by the Hong Kong SAR Government in 2019 and related issues
were observed among some residents in mainland China and Hong Kong. While firms such
as Cathay Pacific Airways expressed support of the government, it was perceived by some
of its customers in mainland China that the firm was hostile to them due to the views …
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