The use of mobile applications continues to experience exponential growth. Using mobile
apps typically requires the disclosure of location data, which often accompanies requests for
various other forms of private information. Existing research on information privacy has
implied that consumers are willing to accept privacy risks for relatively negligible benefits,
and the offerings of mobile apps based on location-based services (LBS) appear to be no
different. However, until now, researchers have struggled to replicate realistic privacy risks …