Companies attempt to address global sustainability challenges through innovating products,
services, and business models. This paper focuses on sustainable business model (SBM)
innovations as a way to systemically transform businesses towards sustainability. It has
been widely recognized that strategic approaches to using intellectual property (IP) need to
be aligned with business model innovation for commercial success. Here we suggest that IP,
aligned with SBMs, can also be used to create not only commercial, but also societal and …