Interactive marketing and relationship quality in Islamic banking: A Parepare case study
MM Addury, DR Pangestu - Asian Journal of Islamic Management …, 2023 - journal.uii.ac.id
Asian Journal of Islamic Management (AJIM), 2023•journal.uii.ac.id
… Purpose − This research aims to analyze the effects of interactive marketing and
relationship quality on customer satisfaction and loyalty in Islamic banking. … Implications −
This research emphasizes the significance of integrating interactive marketing strategies,
fostering relationship quality, and prioritizing customer satisfaction in the context of Islamic
banks. These factors are essential for maintaining and strengthening customer loyalty,
ultimately contributing to the long-term success and competitiveness of … Firstly, the study …
relationship quality on customer satisfaction and loyalty in Islamic banking. … Implications −
This research emphasizes the significance of integrating interactive marketing strategies,
fostering relationship quality, and prioritizing customer satisfaction in the context of Islamic
banks. These factors are essential for maintaining and strengthening customer loyalty,
ultimately contributing to the long-term success and competitiveness of … Firstly, the study …
Abstract
Purpose− This research aims to analyze the effects of interactive marketing and relationship quality on customer satisfaction and loyalty in Islamic banking.
journal.uii.ac.id
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