Intercultural communication and international public relations: Exploring parallels

RS Zaharna - Communication Quarterly, 2000 - Taylor & Francis
Communication Quarterly, 2000Taylor & Francis
This paper highlights the parallels within the fields of international public relations and
intercultural communication as sister fields sharing a common link of communication and
culture. The paper discusses the two fields' struggle for definition and their development of a
rich flora of research as well as the debates that ensued. This essay also explores emerging
trends within intercultural communication that may well impact international public relations
in the future. The paper concludes with an analysis of the parallels within the two fields and …
This paper highlights the parallels within the fields of international public relations and intercultural communication as sister fields sharing a common link of communication and culture. The paper discusses the two fields’ struggle for definition and their development of a rich flora of research as well as the debates that ensued. This essay also explores emerging trends within intercultural communication that may well impact international public relations in the future. The paper concludes with an analysis of the parallels within the two fields and the potential for shared knowledge between them.
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