Investigating the drivers of the continuous use of social virtual worlds
M Mantymaki, J Merikivi - 2010 43rd Hawaii International …, 2010 - ieeexplore.ieee.org
Social virtual worlds (SVWs) have become increasingly important environments for social
interaction, especially for the younger generations. For SVWs to be economically
sustainable attracting users and retaining existing users is a paramount issue. This requires
understanding the underlying reasons why users continuously engage in social virtual
worlds and therefore we empirically investigate the world's largest SVW for teens, Habbo.
We apply Technology Acceptance Model as well as IS continuance models complemented …
interaction, especially for the younger generations. For SVWs to be economically
sustainable attracting users and retaining existing users is a paramount issue. This requires
understanding the underlying reasons why users continuously engage in social virtual
worlds and therefore we empirically investigate the world's largest SVW for teens, Habbo.
We apply Technology Acceptance Model as well as IS continuance models complemented …
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