One of the tourist attractions that attract tourists are hidden gems destinations. However, tourists often have difficulty finding accurate information on hidden gems destinations. There are many hidden gems destinations in Indonesia that need to be exposed so that their existence is known by tourism enthusiasts. The purpose of this study is to identify tourist problems and create a business model in the form of a digital mobile application platform prototype. The research method used is customer development which focuses on the customer discovery stage. Respondents were determined purposively by filling in data through questionnaires and in-depth-interviews. The results showed that there were still many tourists who had difficulty finding information about hidden gems destination and the creation of a business model to solve customer problems in the form of a digital platform prototype called Journee with the main feature of finding hidden gem destination. To be released, the Journee digital platform prototype needs further development through the stages of customer validation, customer creation, and company building.