An effective innovation system is crucial for food companies to cope with competitive
pressure. An important issue is whether to innovate by cooperating and sharing ideas or to
innovate in-house. Thus the question is how to arrange external ties without compromising
unique knowledge and assets. This is particularly controversial in the wine sector, where
innovative marketing strategies have to be combined with “exclusive” and “secret” recipes.
We use primary data on the Hungarian wine industry to study factors affecting the adoption …

Keeping Your Secrets Public? Open Versus Closed Innovation Processes in the Hungarian
Wine Sector — Research@WUR … Open Versus Closed Innovation Processes in the
Hungarian Wine Sector …