… concepts within the field. To clarify the meaning and stakes of lateral concepts, we first make
a contrast between lateral … We end with a brief illustration and discussion of how lateral …

… In this study the author compares between vertical and lateral modes of thinking as two
approaches for generating concepts in architecture design. The study first introduces different …

… This study will explore whether using conceptual illustration as the image allows for a … theory
of lateral thinking that allows one to do this, and explores the roots of conceptual illustration: …

… are used to compare the concepts of lateral and vertical marketing and discuss their role in
the process of creating brands. It is revealed that lateral marketing is not above vertical - they …

The emergence of lateral thinking in recent years is a natural reaction to the enormous increase
of information a human being is “bombarded” with, in the post industrial revolution era. …

… Vertical thinking would then work on the concepts produced in this manner. Lateral thinking
is needed to handle the perceptual choice which is itself beyond the reach of vertical thinking…

… This article compares the difference between the lateral and vertical thinking. Edward de
Bono who invented the term “Lateral Thinking” in 1967 is the pioneer of lateral thinking. …

… In addition to literature, there were analized projects of other designers that carry similar
ideas to this project or reflect some of the concepts discussed in the dissertation. The result of …

Lateral epicondylosis is a common cause of lateral elbow pain and can lead to disability and
overall diminished quality of life. Repetitive gripping and wrist extension is thought to lead …

Lateral epicondylitis, or tennis elbow, is a common cause of elbow pain in the general
population. Traditionally, lateral epicondylitis has been attributed to degeneration of the extensor …