… We illustrate the licensing effect of a prior decision in the context of subsequent choice
between options that are perceived as either relative luxuries or relative necessities. Although …

… The picture of the controller, price and the features were kept identical across ads and
conditions, as we were only interested in the brand and the licensing effects. A lesser known …

… By straightforward numerical calculations, we obtain the consumer surplus and social welfare
under licensing when major non-drastic innovation occurs:(33) C S C F 1 = 1 8 , w C F 1 = …

… licensing effect, a consumer’s preference for relative luxuries — and their likelihood of
choosing them — increases. Our research on the licensing effect in consumer choice … choice …

… And the obtained willingness-to-pay (WTP) from consumer online reviews has a positive …
the OEM’s licensing strategy choice depends on the sizes of the fixed licensing fee and the …

… To answer this question, the current research investigates the impact of different framings
of prosocial marketing messages on consumers’ behaviors and choices more generally. …

… technology licensing with remanufacturing in a CLSC and analyse the optimal reverse channel
choices for the manufacturer. We find that whether the manufacturer prefers to license the …

… We review research on this moral self-licensing effect in the domains of political correctness,
prosocial behavior, and consumer choice. We also discuss remaining theoretical tensions …

… is known about how the licensing effect influences consumers'' desire for … the influence of
the licensing effect on consumers’ desire for revenge … Licensing effect in consumer choice 62.2 …

… We consider the entrant’s quality choice of its core technology as a measure of its product …
if a licensing contract is mutually acceptable, it is not immediately clear how such a licensing …