… significant e-coupons strategy problems can be solved in reasonable time. Second, we …
dynamic models of the ecoupons strategy problem such as the online, semi-online, and dynamic …

… mass coupons, we find that mobile coupons take advantage of consumers’ various locations,
… Thus, mobile coupons are an effective marketing tool that can compensate consumers for …

… This study focuses on two key features of LBS: as a new coupon … paper coupons for many
years, mobile platforms provide retailers with new opportunities to offer personalized coupons …

… Our results show that the most effective interface design for location-based coupons is based
on a distance-based ranking. Furthermore, we find significant differences in the impact of …

… developing and deploying indoor location-based services. So far… Thus, the implementation
and deployment of location-based … This study presents a location-based coupon recommenda…

… two competing movie theaters using mobile coupons. Unlike studies that vary only … based
on consumers’ real-time and historic locations, allowing us to evaluate popular mobile coupon …

… Our study does just this: we link the location and time a person receives an m-coupon with
his/her subsequent (non)redemption behavior. Specifically, we develop a consumer response …

… mixed strategies of location-based coupon in which a firm can flexibly adopt a defensive
LBC strategy, or an offensive LBC strategy depends on consumer location. We standardize the …

… gather coupons that fit their preferences and location. Meanwhile, … Besides, we study a
dynamic pricing strategy by employing differential games to research the equilibrium strategies. …

… future coupons, and that such beliefs affect the purchase decision. We find that the dynamic
… We find that consumer valuation of coupons differ markedly across brands. (3) Our empirical …