P Xia, G Li, TCE Cheng, A Shen - Journal of Theoretical and Applied …, 2021 - mdpi.com
… mass coupons, we find that mobile coupons take advantage of consumers’ various locations, … Thus, mobile coupons are an effective marketing tool that can compensate consumers for …
X Zou, KW Huang - Decision Support Systems, 2015 - Elsevier
… This study focuses on two key features of LBS: as a new coupon … paper coupons for many years, mobile platforms provide retailers with new opportunities to offer personalized coupons …
… Our results show that the most effective interface design for location-basedcoupons is based on a distance-based ranking. Furthermore, we find significant differences in the impact of …
V Stavrou, A Griva, C Bardaki - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
… developing and deploying indoor location-based services. So far… Thus, the implementation and deployment of location-based … This study presents a location-basedcoupon recommenda…
… two competing movie theaters using mobile coupons. Unlike studies that vary only … based on consumers’ real-time and historic locations, allowing us to evaluate popular mobile coupon …
PJ Danaher, MS Smith… - Journal of Marketing …, 2015 - journals.sagepub.com
… Our study does just this: we link the location and time a person receives an m-coupon with his/her subsequent (non)redemption behavior. Specifically, we develop a consumer response …
L Ding, P Liu, S Hu - Transportation Research Part E: Logistics and …, 2023 - Elsevier
… mixed strategies of location-basedcoupon in which a firm can flexibly adopt a defensive LBC strategy, or an offensive LBC strategy depends on consumer location. We standardize the …
Z Li, W Yang, Y Si - Kybernetes, 2022 - emerald.com
… gather coupons that fit their preferences and location. Meanwhile, … Besides, we study a dynamic pricing strategy by employing differential games to research the equilibrium strategies. …
F Gönül, K Srinivasan - Marketing science, 1996 - pubsonline.informs.org
… future coupons, and that such beliefs affect the purchase decision. We find that the dynamic … We find that consumer valuation of coupons differ markedly across brands. (3) Our empirical …