Connecting Multiple Criteria Decision Support (MCDS) methods with SWOT (Strengths,
Weaknesses, Opportunities and Threats) analysis yields analytical priorities for the SWOT
factors and makes them commensurable. Decision alternatives can also be evaluated with
respect to each SWOT factor. SWOT analysis provides the basic frame for analyses of
operational environments to support strategic decision-making. MCDS methods enhance
SWOT analysis and its results so that alternative strategic decisions can be prioritised …