Das Lebenszyklusmodell bezieht sich in seiner klassischen Form auf ein Produkt bzw. auf
eine bestimmte Produktkategorie. Neben diesem Produktlebenszyklus wird die zugrunde …

… customers, managers must understand this relationship” (Davis, 2013). Let’s try to understand
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Purpose – This study seeks to identify, synthesize, and evaluate extant research on
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We are pleased to introduce the first edition of “Marketing Management” book for the students
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This third edition of Strategic Marketing Management confirms it as the classic textbook on
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… on SBUs and strategic partnering, marketing at the corporate level has become much less
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