… seeks to relate the CSR concept to marketing by presenting a … ways in which marketing
managers can apply CSR-related … on CSR implementation in the field of marketing through this …

… marketing of three types of corporate social responsibility (CSR) initiatives – sponsorship,
cause-related marketing, … and cause-related marketing. However, the relationship between …

… criticize an exclusive profit-oriented approach to CSR. Furthermore, three CSR strategies
in relation to the marketing of CSR are discussed. For each CSR strategy it is explored how a …

… of marketing corporate social responsibility (CSR). Views … are the corollary of corporate
marketing of CSR initiatives. Slavoj … to discourses regarding corporate marketing and CSR, and …

… that web marketing on CSR can increase firms' performance and brand image among
stakeholders. This is the first study to examine the impact of web marketing on CSR and firms' …

… by interaction marketing and network marketing in developing CSR … marketing and e-marketing
play roles in developing CSR … In its use of database technology, database marketing …

… Central concepts and CSR related issues in marketing This section addresses the concepts
of marketing and CSR, and CSR related issues dealt with in the marketing literature. In order …

Purpose – The purpose of this paper is to investigate the link between individuals' expectations
of corporate social responsibility (CSR) and their readiness to support the socially …

… The notion of CSR goes beyond the economic and regulatory obligation of the firm. Hence,
… This paper examines the changing role of CSR in the context of marketing over a period of …

… of CSR was found. Therefore, the objective of this article is to find CSR specific feedback
improving marketing operability of the functional roles of CSR participants. Four main clusters of …