[PDF][PDF] Marketing strategy application in engineering product design
V COUDIERE, M GUERIN, A PICHARD… - UPB Sci. Bull …, 2015 - scientificbulletin.upb.ro
UPB Sci. Bull., Series D, 2015•scientificbulletin.upb.ro
The specific target of this work is to emphasize the importance of marketing tools in each
stage of a technical product design. The users have needs and the product should be
designed in order to answer these needs. Marketing strategy has an important task to
accomplish in this stage of the product design. In this work, marketing tools (such as analysis
of needs, market segmentation, competitors analysis, marketing mix) are applied for the
development of a personal water slide.
stage of a technical product design. The users have needs and the product should be
designed in order to answer these needs. Marketing strategy has an important task to
accomplish in this stage of the product design. In this work, marketing tools (such as analysis
of needs, market segmentation, competitors analysis, marketing mix) are applied for the
development of a personal water slide.
The specific target of this work is to emphasize the importance of marketing tools in each stage of a technical product design. The users have needs and the product should be designed in order to answer these needs. Marketing strategy has an important task to accomplish in this stage of the product design. In this work, marketing tools (such as analysis of needs, market segmentation, competitors analysis, marketing mix) are applied for the development of a personal water slide.
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