Masculinity and men's lifestyle magazines | Wageningen University and Research Library
catalog … Masculinity and men's lifestyle magazines … men / groups / lifestyle / journals /
social structure / consumption / culture …

Using two methodological approaches, historical analysis and semiotic analysis, the authors
provide a comprehensive overview of men's lifestyle magazines both as a cultural
phenomenon reflecting broader social trends and as cultural texts.[...] the" New Man" takes
on qualities traditionally associated with females, including emotional sensitivity, egalitarian
relationships with others (especially women and" other" men from racial or ethnic minorities),
nurturing and caring (especially as fathers), and an interest in consumption of fashion and …