Measuring destination competitiveness: an importance-performance analysis (IPA) of six top island destinations in South East Asia

H Mustafa, B Omar, SNS Mukhiar - Asia Pacific Journal of Tourism …, 2020 - Taylor & Francis
The aim of this study is to measure competitiveness of six island destinations in South East
Asia. Face-to-face survey interviews with 1644 international tourists from six top island
destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand,
Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely
safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions,
people and hospitality; and culture and traditions were used to measure the relative …

Measuring destination competitiveness: an importance-performance analysis (IPA) of six top island destinations in South East Asia.

HM Hasrina Mustafa, BO Bahiyah Omar… - 2020 - cabidigitallibrary.org
The aim of this study is to measure competitiveness of six island destinations in South East
Asia. Face-to-face survey interviews with 1644 international tourists from six top island
destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand,
Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely
safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions,
people and hospitality; and culture and traditions were used to measure the relative …
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