Media use and perceived risk as predictors of marijuana use
CE Beaudoin, T Hong - American Journal of Health Behavior, 2012 - ingentaconnect.com
American Journal of Health Behavior, 2012•ingentaconnect.com
Objectives: To assess the influence of media use and perceived risk on marijuana use
outcomes. Methods: With survey data from 750 US young adults, structural equation
modeling tested how attitudes, behaviors, and behavioral intention specific to marijuana use
are influenced by perceived personal and societal risk of marijuana use, media campaign
exposure, and news use. Results: Perceived societal risk had significant effects, though not
as strong as perceived personal risk. Campaign exposure had favorable effects whereas …
outcomes. Methods: With survey data from 750 US young adults, structural equation
modeling tested how attitudes, behaviors, and behavioral intention specific to marijuana use
are influenced by perceived personal and societal risk of marijuana use, media campaign
exposure, and news use. Results: Perceived societal risk had significant effects, though not
as strong as perceived personal risk. Campaign exposure had favorable effects whereas …
Objectives
To assess the influence of media use and perceived risk on marijuana use outcomes.
Methods
With survey data from 750 US young adults, structural equation modeling tested how attitudes, behaviors, and behavioral intention specific to marijuana use are influenced by perceived personal and societal risk of marijuana use, media campaign exposure, and news use.
Results
Perceived societal risk had significant effects, though not as strong as perceived personal risk. Campaign exposure had favorable effects whereas those of news use were mixed.
Conclusions
Perceived personal risk and perceived societal risk should be considered when designing preventive media campaigns.
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