Advertisement has an obvious influence on youth. Whatever people watch upon screen they consider it a truth. In this study males and females youngsters having age 20 to 30 years of Sargodha city are taken as Unit of Analysis. Stratified sampling procedure has also been used. Personal interviews with 320 respondents from Sargodha city were conducted. Respondents’ responses show that overall male and female respondents (45%) currently using Nokia Phone. Analysis of respondents’ responses shows that 31% overall male and female respondents like female models very much in mobile phone advertisements. Overall, 71% respondents respond that they think mobile phone is a false need. 23% respondents consider the mobile phone actual need.