In a classical conjoint choice experiment, respondents choose one profile from each choice
set that has to be evaluated. However, in real life, the respondent does not always make a
choice: often he/she does not prefer any of the options offered. Therefore, including a no-
choice option in a choice set makes a conjoint choice experiment more realistic. In the
literature, three different models are used to analyze the results of a conjoint choice
experiment with a no-choice option: the no-choice multinomial logit model, the extended no …