[图书][B] Monitoring public perception of organisations
M Vos, H Schoemaker - 2006 - books.google.com
M Vos, H Schoemaker
2006•books.google.com… By writing this book we hope to stimulate in young professionals a better understanding
of the perception of an organisation by public groups. Knowledge of … We will then present
methods for monitoring trends in public perception. We will explore methods to measure
reputation and image, and present an image measurement model. Furthermore, we will look
into the monitoring of trends, analysing the field of forces in which an organisation operates.
After that, we will discuss corporate branding. How is the communication policy linked to the …
of the perception of an organisation by public groups. Knowledge of … We will then present
methods for monitoring trends in public perception. We will explore methods to measure
reputation and image, and present an image measurement model. Furthermore, we will look
into the monitoring of trends, analysing the field of forces in which an organisation operates.
After that, we will discuss corporate branding. How is the communication policy linked to the …
This book enhances understanding of organizational reputation and image. It provides a measurement method and explains the scientific background.
books.google.com
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