… multi-homing affects platform strategies in a historical setting. Specifically, we study how US
newspapers … We find that newspapers in markets more likely to have multihoming customers …

… Our hypotheses based on multi-homing (H3 and H4) suggest that newspaper advertising
rates and TV advertising rates can move in the same direction after the TV entry in markets with …

… I provide the first direct evidence that media ad prices reflect … historical data on advertising
revenues of US newspapers, I … results to related papers with different estimation strategies. …

… In the above research, all consumers were assumed to be either single- or multi-homing…
platforms.” based on historical evidence. Therefore, the above practical and empirical evidences …

… newspaper market, The Guardian tends to be preferred by left-wingers, while The Times is
favored by right-wingers. Similarly, in the US television market… The platforms have two sources …

… Our study contributes to the literature on multihoming, which … We also provide empirical
evidence that more single-homing … of merchants in terms of their past experiences with each site …

… topic of multi-homing and single homing on a platform from the … the function of current past
history, the prediction of strategy s of … the data, we consider the point of view of the platform by …

… Dagbladet and Aftenposten, for example, has historically been loyal … In fact, the press industry
gets a significant share of its … one and only one platform, in contrast, multi-homing refers to …

… -financed business model predicts that consumers who patronize multiple platforms (multi-homing) …
Specifically, the web-browsing history allows me to observe consumer multi-homing …

… Newspaper market companies with multihoming customers are more likely to have higher
… Interesting fact is that more than 25% of the drivers are multi-homing; primarily between 2 …