The objectives of the study are two-fold. The first is to identify the reasons of the low collection efficiency of household e-waste and the second is to suggest about an organised market with its benefits for proper handling of e-waste that suited to end-users needs. A total of 312 usable responses gathered from household end-users of EEEs of Bhopal (Madhya Pradesh), India. The study employed descriptive and regression analysis with the help of SPSS 20. The study identified the key components within this domain and found that end-users major problems and concerns regarding their e-waste can be solved significantly by online e-waste market. Also, this business model positively and significantly influences the economic, environmental, social and health benefits. The proposed business model would help to the public and private sectors for collecting and proper handling of household e-waste with economic, environmental, social and health benefits. The results of the analysis indicated that the present e-waste management system is needed to change significantly and should adopt an organised online e-waste market that would contribute to our society and the environment.