… use web analytics information to analyze their traffic and optimize their site’s content
accordingly. Publishers can obtain analytics data by running their own web analytics software …

… with non-tracking services for analytics and advertisements. Non-tracking Web Analytics:
We describe the design, analysis and implementation of the first web analytics system that …

… that suggests a non-tracking Web Analytics system to provide … Web Analytics as a response
to the needs created by new technologies and new ways that the users are using the web…

… than one day, while such lifetimes concern only 20% of nontracking cookies. As the value …
internal tracking of a user by a website: web analytics and usability tests [32]. These services, …

… ‘analytics’, the third-party tracker tracks users only within one web site (eg, Google Analytics)…
The second business model for third-party websites involves analytics services, which …

… [8], [9] contacted us on a weekday afternoon about a web analytics company using multiple
“… -demand elasticities between tracking and non-tracking forms of advertising. 18Advertising …

… non-invasive purposes as web analytics and usability tests, … Usually, tracking and non-tracking
cookies can be distin… lifetimes concern only 20 % of non-tracking cookies. As the value …

… non-tracking use, we label it non-tracking. If neither of these is the case, we label the script
as ‘unknown’. We emphasize that even the non-tracking … of confirmed non-tracking uses of …

… According to [6], the web analytics market size was $2.63B in … a given URL as tracking or
non-tracking based only on the … of the URL (1 → tracking, 0 → non-tracking), we need to find a …

… The second step searches non-tracking resources … Google Analytics, our system reported
new tracking as early as June 2009, but it could not determine it was actually Google Analytics …