In this article, the authors argue that Nordic noir constitutes a set of production values utilised and conceptualised to make Danish television series attractive in the international market. The idea of production values is embedded in a media industrial context where market principles of target groups, sales, funding and marketing/branding are as important as aesthetic principles. The Killing and The Bridge are used to illustrate how features such as setting, climate, light and language serve strategic as well as aesthetic purposes in the production process. The authors conclude by relating the specific Nordic noir production values present in the two series to changing conditions in Danish television drama production, in particular the internationalisation of DR Drama Division.