Clean technology has become a key feature due to increasing environmental concerns. Swirling flows, being directly associated with combustion performance and hence minimized pollutant formation, are encountered in most propulsion and power-generation combustion devices. In this study, the development process of the conceptual swirl burner developed at the Swedish National Centre for Combustion and Technology (CeCOST), is presented. Utilizing extensive computational fluid dynamics (CFD) analysis, both the lead time and cost in manufacturing of the different burner parts were significantly reduced. The performance maps bounded by the flashback and blow-off limits for the current configuration were obtained and studied in detail using advanced experimental measurements and numerical simulations. Utilizing high speed OH-chemiluminescence, OH/CH2O-PLIF and Large Eddy Simulation (LES), details of the combustion process and flame-flow interaction are presented. The main focus is on three different cases, a stable case, a case close to blow-off and flashback condition. We show the influence of the flame on the core flow and how an increase in swirl may extend the stability limit of the anchored flame in swirling flow burners.