… incentive plans that will induce those managers to act so that the owner of the firm can attain
as much as possible of the residual returns. One optimal incentive … losing money on average …

… manufacturingmarketing conflict largely as an undesirable antecedent or outcome that is
to be minimized. In this paper, we develop a new perspective on the manufacturing-marketing …

… we adopt a broad view on aligning individual behavior with … on this unified perspective,
we develop a business game focusing on coordination problems at the manufacturing–marketing …

… on the integration on subsequent stages of NPD. Moreover, we further investigate the moderating
role of competitive intensity on the positive effect of market newness on … perspective on …

… level is not an asset, and if the COGS calculation is changed (or the effect on the cost of
inventory holding is assessed correctly) the incentive for the sales push would largely go away. …

… Much of the economic and managerial literature on decentralization … and incentive problems:
inefficient decisions occur when the decisions made by different parties are based on local …

… incentive measures, from diverse disciplines so that their impliWith the objective of maximizing
firm's over- cations to the manufacturing/marketing … in this study is on the manufacturing …

… manufacturing-marketing integration and plant performance. For this study, a survey was
conducted on … natural outcome of the two departments’ incentive to cooperate with each other in …

… policies on the effectiveness of the marketing–manufacturing interface. Based on existing …
and manufacturing representatives have the incentive to interact and cooperate with one …

… pressure on strategic decisions inevitably calls for a higher degree of consensus between
related functional areas on cross-… There have been many studies focusing on the importance …