Online product rating manipulation and market performance
… In summary, the effectiveness of a given online rating manipulation strategy can vary
dramatically for different products depending on the average rating value and existing rating
volume. For products with a large amount of very low ratings, adding false ratings might
have a limited … Our analysis revealed that online rating manipulation, in terms of both
rating volume and value, can substantially influence a product’s market performance. In
addition, the benefits of a particular …
dramatically for different products depending on the average rating value and existing rating
volume. For products with a large amount of very low ratings, adding false ratings might
have a limited … Our analysis revealed that online rating manipulation, in terms of both
rating volume and value, can substantially influence a product’s market performance. In
addition, the benefits of a particular …
Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.
ieeexplore.ieee.org
以上显示的是最相近的搜索结果。 查看全部搜索结果