This paper is focused on the design, optimisation and control of a permanent magnet assisted synchronous reluctance machine (PMaSynRel) for low cost high efficiency household appliances, in particular a motor for washing machine. The design and optimisation of the motor aims at maximising the torque produced and power factor, while minimise torque oscillations and the losses, thus improving the efficiency. A campaign of tests has been carried out on the prototype of the optimised machine, comparing finite element results and experimental measurements as a validation of the proposed design. In addition, torque ripple measurements are confirming that the solution proposed is meeting the optimisation design targets. The outcomes of this project are demonstrating that PMaSynRel drives are a suitable candidate for white goods sector, and that the proposed design is able to boost the performance and efficiency class with respect to the state-of-the-art solutions.