The aim of this paper is to identify the organizational variables that favor the creativity of industrial designers in the creative and innovative processes of enterprises. After reviewing the marketing literature on industrial design and creative and innovative processes, a case study analysis was carried out. The subject of the study was a design-driven Italian company, IFI S.p.a., a leader in the bar and ice cream parlor furnishings sector. The results of the enterprises are the creative role of the entrepreneur, the organization’s orientation toward creativity, and the characteristics of the teams and their tasks, especially regarding whether or not they have the freedom to experiment and the degree of heterogeneity of skills.