Interpersonal touch and affective touch play a crucial role in social interactions and have a positive influence on mental health. The social distancing regulations related to the COVID-19 pandemic have reduced the ability to engage in interpersonal touch. This could cause touch deprivation, and it might alter the way in which affective touch is perceived. To investigate this, we conducted an online survey with 2348 participants, which contained questions regarding the COVID-19 regulations, touch deprivation and the perceived pleasantness of affective and non-affective touch. Results showed that participants reported feelings of touch deprivation. This significantly increased with the duration and severity of the COVID-19 regulations. Participants who experienced more touch deprivation rated videos of affective and non-affective touch as more pleasant. Current results provide insight in the impact of sudden and prolonged COVID-19 regulations and show that increasing the duration and severity of these regulations is associated with a higher desire for touch, which leads to increased perceived pleasantness of touch.