PSYCHOLOGY OF BANKING PRODUCT ADVERTISING IN THE LIGHT OF SELECTED CAMPAIGNS IN THE FINANCIAL SERVICES SECTOR
A Kokiel - Globalization, the State and the Individual, 2023 - gsijournal.eu
Globalization, the State and the Individual, 2023•gsijournal.eu
The psychology of advertising is a field of interest to many scientific disciplines. It has
developed from the social sciences, such as marketing, but is also increasingly entering
neuroscience, neuropsychology or cognitive science. It seeks not only to explain the genesis
of the need for certain values, but also begins to create them. This publication points out the
possibilities of advertising. The specifics of individual campaigns in the banking sector are
illustrated. The dominant trends in advertising and the values it demonstrates.
developed from the social sciences, such as marketing, but is also increasingly entering
neuroscience, neuropsychology or cognitive science. It seeks not only to explain the genesis
of the need for certain values, but also begins to create them. This publication points out the
possibilities of advertising. The specifics of individual campaigns in the banking sector are
illustrated. The dominant trends in advertising and the values it demonstrates.
The psychology of advertising is a field of interest to many scientific disciplines. It has developed from the social sciences, such as marketing, but is also increasingly entering neuroscience, neuropsychology or cognitive science. It seeks not only to explain the genesis of the need for certain values, but also begins to create them. This publication points out the possibilities of advertising. The specifics of individual campaigns in the banking sector are illustrated. The dominant trends in advertising and the values it demonstrates.
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