… The aims of this study are to investigate the effect of service quality and innovation on
switching behavior. Colleger of Syiah Kuala University as the consumers of Subscriber Identity
Module card Telkomsel is taken as a sample in this study. The method of this study employed
questionnairs as an instrument. Total sampling is applied as the study’s proportional technique.
… The result of this study indicates that service quality have positive effect on switching
behavior, service quality have positive effect on innovation, and innovation has positive effect …