Pictographic name, warmth perception, and trust: Easy Chinese name holders are seen as warmer and more trustworthy

X Du, D Gu, M Dong, J Jiang, W Jiang - Current Psychology, 2021 - Springer
X Du, D Gu, M Dong, J Jiang, W Jiang
Current Psychology, 2021Springer
Although easy names are known to help gain the trust of others, the underlying links
between names and trust remain understudied, especially in non-alphabetic languages (eg,
Chinese). Drawing on the stereotype content model framework, the current research
revealed that Chinese names' recognizability had asymmetrical effects on warmth and
competence perceptions. Although both warmth and competence perceptions contributed to
trust judgments, only warmth perceptions mediated the influence of name recognizability on …
Abstract
Although easy names are known to help gain the trust of others, the underlying links between names and trust remain understudied, especially in non-alphabetic languages (e.g., Chinese). Drawing on the stereotype content model framework, the current research revealed that Chinese names’ recognizability had asymmetrical effects on warmth and competence perceptions. Although both warmth and competence perceptions contributed to trust judgments, only warmth perceptions mediated the influence of name recognizability on trust judgments. Specifically, individuals with easier names were perceived as warmer rather than more competent and were thus judged as being more trustworthy. The effect of name recognizability on warmth perceptions and trust judgments could not be attributed to pronunciations or semantic meanings. The current work fills an important research gap by revealing the psychological underpinnings of non-alphabet-based names in interpersonal perceptions. We discuss theoretical implications on processing fluency and the stereotype content model, as well as practical implications.
Springer
以上显示的是最相近的搜索结果。 查看全部搜索结果