MOST OF THE TECHNIQUES FOR WILDFIRE PLANNING in the Wildland-Urban In-terface (" WUI")(pronounced" Woo-E") have been known for a long time, and they do not necessarily preclude or significantly impede development. So why is effective wildfire protection so rare in the WUI? This article contends that the primary reason why wildfire planning is so uncommon lies primarily in the fact that it is typically delegated to the fire function of federal, state, and local governments. Effective wildfire planning, however, requires active involvement of those governmental functions that entitle and regulate development, as well as on-going engagement by the local community that ultimately lives in those fire-prone communities. The primary goal of this article is to provide an approach to wildfire planning that integrates the development community--both regulator and regulated-in the process, as well as the community of citizens that live in potential paths of wildfires. To do so effectively, lawyers, planners, building officials and developers must understand key aspects of fire-from ecology, to how wildfire resources are allocated-