The main objective of this survey is to reveal the relationship between lifestyle, health behavior,
and the consumption of functional foods on the basis of Grunert’s food-related lifestyle …

Purpose The purpose of this paper is to examine the applicability of the original 36-item Food
Choice Questionnaire (FCQ) model developed by Steptoe et al. (1995) in Hungary. Design/…

In Hungary, organic food market has both demand and supply oriented aspects: several times
not necessary products are distributed, while the selection and volume of certain products …

The aim of the research is to reveal the most important influencing factors that lead to
consumers’ acceptance of personalised nutrition based on genetic testing. A nationwide …

… Habil Polereczki Zsolt, is an active associate professor in Business and Management. His
expertise is SME and marketing. He wrote many international and national articles publication, …

Despite their well-known health and physiological benefits there are a lot of misbeliefs about
dairy products among Hungarian consumers. The aim of the research was to find out more …

Our research deals with the analysis of consumer behaviour of Hungarian products, including
agricultural and food industrial products. Our aim is to make recommendations for the …

The consumption frequency of Hungarian consumers was analyzed as part of the analysis
of a 1000-strong representative survey in Hungary. It can be stated that 74.1% of consumers …

The EU is dependent for 60% on imports of protein-rich feedstuffs and the self-sufficiency of
soy products is just around 5-6%. The EU imports about 10% of soybean and 30% of the …

The research aims to examine the health conscious consumer behaviour on the market of
functional foods. In the survey two focus groups with 8 participants from two Hungarian cities …