… transitions experienced in Latin American countries reveals that Mexico’s case is atypical.
The … of a political communication model such as the one implemented in Mexico place the …

… advertising, which has become a token to trade revenues for publicity. Therefore, this paper
argues that media partisanship in Mexico … the official advertising on the political information …

… I introduce a psychological theory of how individuals react to campaign advertising in light
of: (1) their political knowledge and (2) their natural impulse to give greater weight to negative …

The Mexican political system has to be counted as one of the most effective systems of power
of the twentieth century. With the fall of the Communist Party of the Soviet Union, MexicO's …

… For the first time in Mexico's history, political advertising has become a definitive factor in
election campaigns. The most visible part of the adoption of political marketing strategies in …

… Political advertising has the capacity to win voters in the PRI’s traditionally clientelistic
strongholds. Finally, our results suggest that political advertising … that Mexico’s political advertising …

… view of the role political advertising plays in democracies … well as the similarities of political
advertising in established and … examines the political television advertising process that has …

… political advertising, as shown in Figure 1. In this article, we identify the effects of political
advertising in Mexico… regulations guaranteeing all political parties advertising time on every AM …

… Indeed, from the perspective of political operators in Mexico, the main alternative to spending
… The tens of millions of dollars in advertising revenue from political parties that the network …

… increase in the airtime broken into political advertising spots, known as “spotization”, of
political discourse and electoral competition, and was the base of a hollow and immediate …