Purpose
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This paper aims to contribute to the ongoing discourse about the nature of privacy and its role in ubiquitous environments and provide insights for future research.
Design/methodology/approach
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The paper analyses the privacy implications of particular characteristics of ubiquitous applications and discusses the fundamental principles and information practices used in digital environments for protecting individuals' private data.
Findings
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A significant trend towards shifting privacy protection responsibility from government to the individuals is identified. Also, specific directions for future research are provided with a focus on interdisciplinary research.
Research limitations/implications
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This paper identifies key research issues and provides directions for future research.
Originality/value
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This study contributes by identifying major challenges that should be addressed, so that a set of “fair information principles” can be applied in the context of ubiquitous environments. It also discusses the limitations of these principles and provides recommendations for future research.